Digital Marketing Strategies That Will Convert Your Website Visitors Into Customers
- M R H Khan
- Jun 29, 2024
- 9 min read
The digital marketing landscape is evolving fast. New channels are emerging, and new techniques are arising to meet the challenges. But no matter how much things change, the main objective of all marketing efforts remains the same: conversion. The key to effective digital marketing is understanding your target audience and identifying where they spend their time online to engage with them efficiently and effectively.
With this article, you will learn essential digital marketing strategies that you can use to promote your business and generate targeted website visitors. Each section has actionable advice on leveraging various online platforms to grow your brand, attract customers and increase sales.
12 Proven Ways to Boost Your Digital Marketing Strategy for E-Commerce Companies
If you're selling goods and services online, make sure you give your customers every reason to buy from you instead of your competitors. How can you be sure they won't simply browse and move on? That's where an effective digital marketing strategy comes in. Target your customer on social media platforms through search engines, mobile apps, and email campaigns to keep them engaged and make them come back again and again.
As an e-commerce company, keeping up with the latest trends and best practices in digital marketing is essential. This article will share 12 proven ways to help you get more traffic, conversions, and sales from your e-commerce website. Follow these 12 tips to boost your e-commerce digital marketing strategy.
1. Make sure your website is mobile-friendly
With over 70% of web traffic coming from mobile devices, it's more important than ever to make sure your website is mobile-friendly. You could lose out on many potential customers if your website isn't optimized for mobile. You can do a few things to make sure your website is mobile-friendly. First, you must ensure your website is responsive, which will adjust to fit any screen size. Second, avoid using Flash or other technologies that aren't compatible with mobile devices. And finally, make sure your website loads quickly on mobile devices. To reduce customer frustration, offer customer service through multiple channels such as email, live chat, text messaging, and social media.
2. Establish a social media presence
Did you know there are more than 4.2 billion active social media users across the globe? Suppose you are not properly utilizing social media as an element of digital marketing strategy. In that case, you are missing out on a quick, competitive, and effective way to reach nearly half of the world's population. Social media can help you interact with your customers and learn what others say about your company. You can also advertise on social media. Facebook ads are a great way to target specific demographics interested in your products.
Remember to monitor feedback on social media sites to know how well your promotions or new product is doing before investing more time and money into it. Posting videos and pictures of customer testimonials can be a powerful way to show potential buyers the benefits of your company's products. If possible, try to post pictures of your own staff using their products. It will create authenticity and drive traffic back to your site. Consider hosting Facebook events where you give away free product samples or discounts to incentivize people to come in person.
3. Invest in targeted digital advertising
Digital marketing benefits businesses of all types and sizes by providing access to the mass market at a low cost. The primary benefit of digital marketing is its ability to cost-effectively and measurably reach a targeted audience. Additionally, brand loyalty and online sales will increase, among other benefits of digital marketing. For instance, think about how many customers research their purchases on Amazon before going to their local retailer.
Invest in social media ads. One thing is to post once weekly on Facebook, Instagram, LinkedIn, Pinterest, and Twitter, but if you want to impact your marketing efforts, try running paid ads. And make sure they are eye-catching! For example, Google Ads can reach 500 people in your target demographic with only $5 per day. A common misconception is that successful ads will always attract attention. Still, there are plenty of examples where people completely ignore ads because they don't care about the product offered. You can easily measure which ads are working best, so you know where you should focus.
4. Create a robust e-commerce website
A well-designed website represents one of the most effective digital marketing platforms available to entrepreneurs. User-friendliness of your website is crucial for increasing your online visibility and trust. A survey of over 1,200 business owners conducted in 2021 revealed that 1 in 4 small enterprises don't have a website. A study by Akamai Technologies found that websites deliver an average of 23% more traffic than social networks. Websites contain more information about a company's products or services, making it easier for potential customers to find what they are looking for.
If you take advantage of SEO (search engine optimization) techniques when designing your site, you will rank higher in SERPs (search engine results pages). Make sure the website is mobile-friendly and has a clear call to action. The excellent idea is to use videos and pictures to help customers better understand how your product works or looks in real life. Additionally, take customer testimonials from satisfied customers and post them on the website.
5. Invest in content marketing
Content is king! It is essential to have high-quality content to increase your online media presence. Creating unique content is necessary for brand awareness, growing sales, and overall success of your marketing campaign. Sprout Social reports that 22% of the global population uses Facebook, more than 450 million LinkedIn profiles, and 93% of Pinterest users make purchases using their accounts. These platforms are an excellent approach to connecting with potential customers.
Effective social media marketing campaigns depend entirely on compelling content. Successful content marketers use articles, blogs, podcasts, and videos to promote their businesses. It is best to focus on creating engaging content for viewers to keep them coming back for more. To build a loyal following, put time into cultivating compelling stories about your company and its people, so followers know what sets you apart from competitors.
6. Use Search Engine Optimization (SEO)
SEO is crucial when you're looking to create long-term brand awareness, expand your target audiences, and earn more revenue. Search engines typically view websites that rank high on search engine results pages as high-quality and reliable, boosting your business's credibility. Spend time improving and adding unique content to your site, increasing your site speed, and researching keywords to help your site rank higher.
Join online communities where people talk about things related to your niche, and make sure you share quality information with them. For instance, answer questions people ask on forums, such as Quora. The more targeted your content is, the easier it will be for you to attract customers with similar interests. Social media ads are also excellent for increasing SEO ranking at a low cost since these networks often offer discounted rates for advertisers willing to spend money upfront.
7. Optimize your website for search engine ranking
Use SEO content to improve your website's ranking in search results when users search for specific words. How would you choose a TV model to buy if you need to replace it? You'd search "best 55 inch tv" on Google or Bing. The search results are what Google or Bing thinks will be the most relevant and helpful information for you, according to the keywords you entered. The websites that appear on the first page didn't just rank there accidentally. They implemented SEO to facilitate Google to grasp of the subject matter of their content.
Businesses do extensive research to determine how users like you phrase your searches for specific topics so that they can optimize their pages accordingly. One way to start is with keyword research. When optimizing your website for SEO, always remember that every word counts, including misspellings and alternate spellings.
8. Pay-per-click (PPC) advertising
Pay-per-click (PPC) is an advertisement that all marketers use in a great way to promote their business. What actually do we know about it? PPC advertising could serve as a cost-effective strategy to increase your website traffic. Millions of web users will be able to see your advertisement the moment your ad is approved. Make sure you're using strategies like social media marketing or SEO to increase traffic with PPC to have a significant positive impact on your business.
It's simple to track ROI while doing PPC. You can set up conversion tracking with Google Analytics by linking with Google Ads to measure every click against every sale. You will soon see which keywords work best for your audience and what kind of demographic prefers certain content over others.
9. Use email marketing
Should your company use email marketing if it isn't already? The answer is yes. Email is one of the best marketing channels, consistently delivering the highest ROI, especially in a world after COVID. Email marketing for your products or services can be a speedy, flexible, and cost-effective approach to attracting new customers. You can also retain existing customers by encouraging frequent website visits. You can design focused and personalized messages using email marketing.
With over 1 billion users worldwide and nearly half of them checking their email accounts daily, marketers would be remiss not to include email in their marketing strategy. However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant or too frequent. You should also limit the monthly marketing emails and offer people options to unsubscribe.
10. Invest in retargeting
Did you know that daily exposure of ads to the average person can be around 5,000 ads per day? It makes getting people to remember your brand an extremely difficult task. But do you know the secret all marketing companies use to get around this? The secret is a method in which people who visit your site get personalized ads to lure them back, known as retargeting.
With retargeting, one way is to create a banner image with your company's logo and URL (and some witty copy) and then upload it to your ad platforms. As soon as someone visits your website, they will start seeing those banners show up on sites across the internet until they decide to return! You imprint your brand on their memory by targeting people who have left your website. It is a friendly reminder about what you can offer and why they should come back. And finally, many different types of retargeting ads are available - from banners to pop-ups - so pick whichever suits your needs best!
11. Incorporate influencer marketing
Influencer marketing is a type of social media marketing involving reviews and product/service advertisements by influencers with a certain level of social awareness or impact. As an e-commerce company, make sure your company has the right content with what you're trying to sell. Customers are more likely to buy from you if you make it simple for them to find your products on platforms like Instagram, Facebook, YouTube, and other social media. Influencer marketing is similar to word-of-mouth marketing. With endorsements from people with large followings, consumers are more likely to buy.
Most influencers in social networks have millions of viewers, including more than 2.5 billion followers of Instagram's 50 most followed influencers. If you partner with influencers whose niche suits your products or services, it will bring an excellent opportunity for you to approach millions of potential consumers. It is becoming more sophisticated to advertise with influencers who can seamlessly combine brand campaigns into their style and expression. The benefits include lower cost per customer acquisition and higher return on investment. For example, the average cost per follower is $1 to $2, whereas advertising through print or TV can be up to $10.
12. Use data and analytics
Today, businesses can collect data on every point of the customer journey. This information includes mobile app usage, digital clicks, interactions on social media, and more. E-commerce companies need to track this data and use it in marketing campaigns. Knowing what drives customers' purchases and what content they're interested in will lead to an increase in website traffic, eventually, an increase in conversions.
Data analytics may serve a company with everything from tailoring a marketing message to a specific customer to recognizing and reducing business issues. For example, when a sudden change in weather causes sales to plummet by 50% within minutes, analytics lets you know how many products were sold at different price points across different locations, so you know where to allocate your inventory. Predictive analytics can suggest what could happen in response to changes to the business, and prescriptive analytics can indicate how the company should react to these changes. In both cases, data analytics maximizes profitability for the enterprise.
Ready to get started?
ThinkUp Contently can help you develop and execute a comprehensive digital marketing strategy that achieves your business goals. A robust online presence will help you reach out to your target audience, including new customers, and increase conversion rates. Get started with the above digital marketing strategies today and get ahead of your competition.
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